Library Item

Value Creation in Communities  

This is a compelling paper that describes a framework for understanding and assessing how value is created in communities. Although not specific to online communities, I think it applies directly, and is particularly relevant for associations because the primary measure of value is "learning."
by Terry Coatta on 2012/5/30 4:37:56 PM
on 2012/7/11 3:26:29 AM
Terry Coatta and Manon Germain
Learning (1)socialcapital (1)metrics (1)


This is exactly what I need. I discussed the value of an online community at the last board meeting - only to have the treasurer say at a committee meeting -- there is no revenue stream.

I have plans to do ROI metrics as we grow, this paper will make it simpler.

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