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Building the Social Enterprise  

http://www.mckinsey.com/insights/Organization/Building_the_social_enterprise?cid=other-eml...
by Michael Chui, Martin Dewhurst, and Lindsay Pollak of McKinsey & Company Nov 2013
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by Bob MacKie on 2013/11/8 3:54:56 PM
on 2013/11/8 3:58:44 PM
Bob MacKie
Blog (1)networking (1)social curation (1)corporate (1)

Discussion

Although the examples here are about large corporations; the messages apply to associations as well.

I particularly noted this:
"The mantra “Think big, start small, show impact” guided TD’s social-platform launch for its 85,000 employees around the world."

The idea of realizing the huge potential long term impact but starting small and growing naturally, corresponds with my experience for how to grow association communities.
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