Library Item

2013 Digital Influence Report by TechnoratiMedia
2013Digital Influence Report, all things social. Surveys included over 6,000 influencers, 1,200 consumers and 150 top brandmarketers.
by Bob MacKie on 2013/3/12 8:42:51 PM
on 2013/3/12 8:42:58 PM
Bob MacKie
SocialMedia (1)Survey (1)


Note on page 12 that almost five times as many consumers agree that "The smaller the community, the greater the influence."
This applies to associations as well and also to online communities that allow members to belong to small groups and even to create them themselves.
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